Leif Abraham

Innovation & Business Strategy and Digital Ideas.




I invent new digital ventures with seasoned corporations, startups and friends as Partner at Prehype in New York City.

I'm also German, was the Co-Founder of Pay with a Tweet (acquired by HanseVentures) and named one of the "Top Creative Minds in Digital" by ADWEEK.

Founder

Yours Digitally,
Pay with a Tweet (acquired by HanseVentures)
Loko (shut down)

Projects

Drop (Rdio)
SongSnaps (Rdio & Pitchfork)
Twelpforce (BestBuy)
FlavorPrint (McCormick)
Digital Dinner Bell (McCormick)
MCIQ (MasterCard)
BarkApproved (Bark&Co)
BarkBuddyTab (Bark&Co)
Social Interview (R/GA)
MyAndy (Andy Awards)
Social Media Hell (R/GA)
Rdio.com
Track Me
Wicky Wicky Website (Guitar Hero)
Lost (Pro7)
Nextwall

Past Companies

West Studios (CD, Product Experience)
R/GA (Creative Director)
CP+B (Lead Digital Creative)
Jung von Matt (Concept Creative)
MN Media (Founder)

Past Clients

A&E & Duck Dynasty
Activision / Guitar Hero
Best Buy
Dow Jones
GE
Google
Jawbone
MasterCard
McCormick
Mercedes-Benz
News Corp
Rdio
Venmo
Volkswagen

Profiles

Twitter
LinkedIn

Contact Me

LEIF@DSG.DO

Awards from the ad days

MTV OMusic Awards
Most Extreme Fan Outreach 2012 WINNER for Riot !n Paris "Track Me"

Cannes Lions
Cyber Lions 2011 Grand Prix for "Pay with a Tweet"
Titanium Lions 2010 Grand Prix for Best Buy "Twelpforce"
Titanium Lions 2011 Finalist for "Pay with a Tweet"
Titanium Lions 2008 Finalist for Jung von Matt/next “nextwall"
Cyber Lions 2013 SILVER for McCormick "FlavorPrint"
Cyber Lions 2013 BRONZE for McCormick "FlavorPrint"
Promo Lions 2011 BRONZE for "Pay with a Tweet"
Cyber Lions 2011 BRONZE for R/GA "The Social Interview"
Cyber Lions 2011 BRONZE for R/GA "Social Media Hell"
Cyber Lions 2010 BRONZE for Best Buy "Twelpforce"Cyber Lions 2007 Finalist for ProSieben Television "LOST"
Media Lions 2010 Finalist for Best Buy "Twelpforce"Promo Lions 2012 Finalist for Grill Mates "GrillMayor"

D&AD
Best use of Social Media 2011 Yellow Pencil for "Pay with a Tweet"
Earned Media 2011 Finalist for "Pay with a Tweet"
Integrated Campaigns 2010 InBook for BestBuy "Twelpforce/Back to School"
The Art Directors Club New YorkHybrid 2011 HYBRID for "Pay with a Tweet"
Interactive 2011 SILVER for "Pay with a Tweet"
Media Innovation 2011 SILVER for "Pay with a Tweet"
Interactive 2010 Merit for BestBuy "Twelpforce"
Interactive 2008 Merit for ComputerBild "SpamMails"

AME Awards
Integrated Marketing 2007 GOLD for SIXT "Gibsnisch"

The Webby Awards
Webby Awards 2011 Honoree for "Pay with a Tweet"
Webby Awards 2011 Finalist for "Pay with a Tweet"
Webby Awards 2010 Honoree for DJ Hero "Wicky Wicky Website"
Webby Awards 2007 Honoree for ProSieben Television "LOST"
Webby Awards 2008 Finalist for ComputerBild "SpamMails"

The International Andy Awards
Andy Awards - Reset 2010 GOLD for BestBuy "Twelpforce"
Andy Awards - Earned Media 2011 SILVER for "Pay with a Tweet"
Andy Awards - Agency Innovation 2011 BRONZE for "Pay with a Tweet"
Clio AwardsClio Interactive 2010 GOLD for BestBuy "Twelpforce"
Clio Content & Contact 2011 SILVER for "Pay with a Tweet"Clio Innovation 2011 BRONZE for "Pay with a Tweet"Clio Interactive 2011 Finalist for "Pay with a Tweet"Clio Interactive 2010 Finalist for DJ Hero "Wicky Wicky Website"London International Advertising AwardsNew Category 2011 GOLD for "Pay with a Tweet"New Category 2010 GOLD for BestBuy "Twelpforce"Digital Media 2010 GOLD for BestBuy "Twelpforce"Digital Media 2009 SILVER for 13th Street "Horror non-stop"Digital Media 2013 BRONZE for McCormick "Flavorprint"Digital Media 2009 BRONZE for 13th Street "Horror non-stop"Digital Media 2009 BRONZE for Mercedes-Benz "Concert in E"New Category 2013 Finalist for McCormick "Flavorprint"Digital Media 2007 Finalist for ProSieben Television "LOST"Mobius AwardsMobius Awards Mixed Media 2007 GOLD for SIXT "Gibsnisch"Mobius Awards Mixed Media 2007 GOLD for ProSieben Television "LOST"Mobius Awards Mixed Media 2008 GOLD for Mercedes-Benz "GLK"Mobius Awards Mixed Media 2008 GOLD for Bosch "Bosch-do-it"Mobius Awards Mixed Media 2008 SILVER for ComputerBild "SpamMails"Mobius Awards Student 2007 WINNER for AXE "AXE Clix"Tomorrow AwardsTomorrow Award 2011 for "Pay with a Tweet"The New York FestivalsNewYork Festivals Advertising 2009 BRONZE for Mercedes-Benz "GLK"NewYork Festivals Interactive 2007 BRONZE for SIXT "Gibsnisch"NewYork Festivals Advertising 2007 BRONZE for SIXT "Gibsnisch"NewYork Festivals Innovative 2010 Finalist for Mercedes-Benz "Concert in E"NewYork Festivals Innovative 2010 Finalist for TUI "Downunder"NewYork Festivals Innovative 2008 Finalist for Jung von Matt/next "Nextwall"NewYork Festivals Innovative 2008 Finalist for Jung von Matt/next "Nextwall"NewYork Festivals Innovative 2008 Finalist for Jung von Matt/next "Nextwall"NewYork Festivals Innovative 2008 Finalist for Evian Water"Evian.de"NewYork Festivals Innovative 2009 Finalist for Mercedes-Benz"GLK"NewYork Festivals Advertising 2009 Finalist for Mercedes-Benz"GLK"NewYork Festivals Advertising 2008 Finalist for Evian Water"Evian.de"NewYork Festivals Advertising 2008 Finalist for ComputerBild"SpamMails"Jay Chiat Awards for Strategic ExcellenceCreative Technology 2010 GOLD for BestBuy "Twelpforce/Back to School"Idea for New Product 2011 Honorable Mention for "Pay with a Tweet"Social Media Strategy 2011 Honorable Mention for "Pay with a Tweet"Mi6 Game Marketing AwardsBest online advertising campaign 2010 GOLD for DJ Hero "Wicky Wicky Website"Campaign Big AwardsCampaign Big Awards 2011 for "Pay with a Tweet"Global Mobile Marketing AwardsProduct Launch 2011 GOLD for Lawry's "Digital Dinner Bell"FAB AwardsSocial Media 2012 Finalist for GrillMates "Grill Mayor"Art Directors Club GermanyInteractive 2007 BRONZE for SIXT "Gibsnisch"Interactive 2009 BRONZE for 13th Street "Horror non-stop"Interactive 2007 Distinction for Jung von Matt "Singvogel + Muchovsky"Integrated 2007 Distinction for Jung von Matt "Singvogel + Muchovsky"Interactive 2008 Distinction for ComputerBild "SpamMails"Interactive 2008 Distinction for Evian Water "Evian.de"Interactive 2008 Distinction for Evian Water "Evian.de"Junior Award 2007 for AXE "AXE Clix"Junior Award 2007 for "The Advertising Sourcebook"Junior Award 2007 for a better tomorrow "The Voice of the Street"Junior Award 2006 for MSN "Friends"LEAD AwardsLead Awards 2007 GOLD - Online advertising of the year for SIXT "Gibsnisch"German Multimedia AwardsGerman Multimedia Award 2007 Advertising & PR GOLD for SIXT "Gibsnisch"German Multimedia Award 2007 E-Mail Marketing GOLD for ProSieben Television "LOST"Wommy AwardsWommy Awards 2010 Grand Prix for BestBuy "Twelpforce"Wommy Awards 2010 GOLD for BestBuy "Twelpforce"Sammy AwardsSammy Awards 2010 WINNER for "Pay with a Tweet"Sammy Awards 2010 WINNER for Grill Mates "Grill Mayor"Sammy Awards 2010 Finalist for Grill Mates "Grill Circle"Communication ArtsCommunication Arts 2010 for BestBuy "Twelpforce"German Direct Marketing AwardsGerman Direct Marketing Awards 2007 SILVER for SIXT "Gibsnisch"German Direct Marketing Awards 2007 Merit for Sparkasse Bank "Calendar of dreams"Deutscher Designer ClubInteractive GOLD 2008 for Mercedes-Benz "GLK"Interactive SILVER 2007 for SIXT "Gibsnisch"Interactive Merit 2007 for Evian Water "Evian.de"Interactive Merit 2008 for Bosch "Bosch-do-it"Eurobest AwardsEurobest Awards 2008 Finalist for ComputerBild "SpamMails"Eurobest Awards 2008 Finalist for Jung von Matt/next "Nextwall"Eurobest Awards 2006 Finalist for SIXT "Gibsnisch"Eurobest Awards 2006 Finalist for ProSieben Television "LOST"Eurobest Awards 2006 Finalist for Sparkasse Bank "Calendar of dreams"Cresta AwardsCresta Awards Interactive 2007 Finalist for SIXT "Gibsnisch"ADC of EuropeInteractive 2008 Finalist for Evian Water "Evian.de"Contagious MagazineMost Contagious of 2009 list for BestBuy "Twelpforce"Creativity MagazineCreativity Top 10 of 2009 list for BestBuy "Twelpforce"Online Star GermanyOnlinestar 2008 BRONZE for ComputerBild "SpamMails"Onlinestar 2008 BRONZE for Jung von Matt/next "Nextwall"Onlinestar 2008 Finalist for Mercedes-Benz "GLK"Onlinestar 2008 Finalist for Mercedes-Benz "Energiesparmodus"Onlinestar 2008 Finalist for Mercedes-Benz "SL seasons"Onlinestar 2008 Finalist for Evian Waters "Evian.de"John Caples Advertising AwardsInteractive campaigns 2008 BRONZE for Mercedes-Benz "GLK"Golden DrumInteractive 2008 Finalist for Mercedes-Benz "GLK"Interactive 2008 Finalist for Jung von Matt/next "Nextwall"Golden Award of MontreuxInteractive 2007 Finalist for SIXT "Gibsnisch"Red Dot Design AwardRedDot Design Award 2006 for SIXT "Gibsnisch"RedDot Design Award 2007 for ProSieben Television "LOST"RedDot Design Award 2007 for Evian Water "Evian.de"RedDot Design Award 2008 for Jung von Matt/next "Nextwall"RedDot Design Award 2008 for ComputerBild "SpamMails"iF Design AwardiF Design Award 2007 GOLD for Evian Water "Evian.de"iF Design Award 2007 for Evian Water "Evian.de"iF Design Award 2007 for SIXT "Gibsnisch"iF Design Award 2008 for Jung von Matt/next "Nextwall"Annual MultimediaAnnual Multimedia Yearbook 2007 Awarded for SIXT "Gibsnisch"Annual Multimedia Yearbook 2007 Awarded for ProSieben Television "LOST"Annual Multimedia Yearbook 2008 Awarded for Evian Water "Evian.de"Annual Multimedia Yearbook 2009 Awarded for Mercedes-Benz "GLK"Annual Multimedia Yearbook 2010 Awarded for 13th Street "Horror non-stop"Annual Multimedia Yearbook 2010 Awarded for Mercedes-Benz "Concert in E"Annual Multimedia Yearbook 2009 for Mercedes-Benz "GLK widget"Annual Multimedia Yearbook 2009 for Bosch "Bosch-Do-It"Annual Multimedia Yearbook 2009 for ComputerBild "SpamMails"Annual Multimedia Yearbook 2009 for Mercedes-Benz "Energiesparmodus"Jahrbuch der WerbungInbook - Branchensieger 2008 for Evian Water "Evian.de"Inbook 2009 for Mercedes-Benz "GLK"Inbook 2009 for Mercedes-Benz "SL seasons"Inbook 2009 for Mercedes-Benz "BlueEfficiency"Inbook 2009 for Jung von Matt/next "Nextwall"Inbook 2009 for Bosch "Bosch-Do-It"DirectoryInbook 2007 for ProSieben Television "LOST"World Summit AwardWinner 2007 for Evian Water "Evian.de"

92

Domain Names

1289

Random Number

128K

Super Random

2205

Randomness

20K

Whatever

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