I'm a product guy with an advertising background. This is my website.


I invent digital products and experiences with startups, seasoned corporations or others. Also, I'm a handsome German, live in New York City and work as Partner at Prehype and Creative Director for Bark&Co. Before that I was Creative Director, Product Experience at West in SF and a Creative Director at R/GA in New York.

I work(ed) with companies like Rdio, Jawbone, Google, MasterCard, Guitar Hero and the Duck Dynasty. You can also find me as a mentor at Rock Health and Urban.Us and teacher at the Miami Ad School.

My own products let people Pay with a Tweet (acquired by HV), connect Lokolly, ReTweet each other and help them dance. Some people like what I make and write about it. Some talk about it. And ADWEEK even named me one of the "Most Creative Minds in Digital." I was also lucky to win some awards, like two Cannes Lion Grand Prix and a MTV OMusic Award. Anyway, enough bragging, here's an amazing picture.

Advisor

I'm also an advisor for start ups and accelerators run by people that are way smarter than me:

What I do

I'm a misfit of many trades, here is a rough overview:

Inventions

Some are useful, some are stupid. See them here.

Leif@dsg.do